Clean Brand Spotlight: Puracy


Looking for natural products you can actually trust? Going clean is a popular resolution for 2019, but also one that many people find confusing and overwhelming. There are so many options out there, and many brands and products are not as clean or natural as they may seem. To help you out, I’m doing a weekly series that highlights truly clean companies in the beauty, skincare, personal care and home care categories.

This week I am highlighting Puracy, a natural household, personal care and baby care brand based out of Austin, Texas that was founded on the belief that you shouldn’t have to break the bank to access safe and effective household items. Their products are uniquely formulated to do more with less. They use less packaging, last longer, and are made from the purest natural ingredients available. And all at a very affordable price!



  • All products are natural, non-toxic, hypoallergenic and made with plant-derived ingredients
  • The entire line is 100% vegan and cruelty-free
  • All products, bottles, pumps, caps, etc. are made in the USA
  • No products contain parabens, SLS, SLE, phosphates, petroleum-based ingredients or dyes
  • Label artwork is created by local artists
  • Prices are affordable and products are easily accessible


I love every Puracy product I have tried to date, but I wanted to highlight a few of my absolute favorites for you:

Natural Laundry Detergent – This is hands down my favorite Puracy product. It comes in a handy pump bottle that makes it easy to use and mess-free. Because it’s ultra concentrated (the most concentrated on the market), a little goes a long way. It requires just 1/4 ounce per load, letting you do 96 loads per 24 ounce bottle! This also reduces waste by over 80%.

But most importantly, it cleans really well! The quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh. And head-to-head tests have proven it can clean just as well as synthetic brands, all while being a gentle and renewable solution.

Natural Multi Surface Cleaner – This has been named “The Best All-Purpose Cleaner” by The New York Times, and for good reason. Not only is it made from plants and water, making it’s a completely safe option to use around the whole family, but it’s a highly effective cleaning solution. I love that this is a true all-purpose cleaner. It can be used on bathrooms, mirrors, granite, marble, stainless steel, electronics – the list goes on. This means less products, less money and less clutter. I also love that I can clean 250+ surfaces for only $5.99!

Natural Liquid Hand Soap – This hand soap is a staple in our house. It’s moisturizing, smells great and is safe for everyone. I love that you can buy soap refill pouches, which use 90% less plastic than a bottle of hand soap. I also love that I can get 575+ hand washes out of a $4.99 bottle because we have a lot of sticky hands in our house!


Puracy Website
The Puracy website carries the full product line, as well as gift sets and travel sets. They also provide the option to order on subscription, which gets you 15% off. You can set delivery for every 1-6 months, and you are free to modify or cancel a subscription at any time. This is an awesome way to save money and ensure you never run out!

Earlier this year, Puracy launched in select Target stores nationwide and on This was a game changer for me because I’m at Target a few times a week, and constantly placing orders online (I have two little kids and a love for tinkering with my home decor). If you’re a Target shopper too, I suggest you keep an eye on Target’s weekly deals. I’ve seen Puracy products included in promos fairly often, which is a great time to stock up!

Amazon carries many of the Puracy products, most of which are sold in multi-packs or sets. By using the Amazon Subscribe & Save option you can save up to 15% off the products. I’ve also seen Amazon instant coupons on Puracy products in the past!

Have you used Puracy before? I would love to hear your thoughts, and your favorite products!



Leave a Reply

Your email address will not be published. Required fields are marked *